Pink Unbuttoned

Thomas Pink Blog

Thomas Pink takes Halsman’s ‘jump’ inspiration for Autumn/Winter 2013 Campaign

Date Posted: 06 August

Posted By: barnaby | No Comments

Thomas Pink takes Halsman’s ‘jump’ inspiration

Ad1-18 AW13_IS039-sh28_011_HR 

AW/13 visuals echo iconic shots from renowned photographer

Famously photographing the Duke and Duchess of Windsor jumping inches from the ground in perfect time with one-another as well as capturing surrealist Salvador Dali’s work to explore suspension, Philippe Halsman is the inspiration behind the latest campaign visuals for heritage fashion brand Thomas Pink.

With a distinct conceptual shift, photographs from the eccentric Austrian Halsman, dating back to 1950s, have served as motivation for the lastest A/W13 campaign visuals, where models are shown jumping in shots to showcase both men’s and womenswear.

Halsman developed the art of capturing people jumping, which he coined Jumpology, following his time working alongside Dali, commenting: “When you ask a person to jump, his attention is mostly directed toward the act of jumping and the mask falls so that the real person appears.”

Thomas Pink Creative Director, Florence Torrens, said: “Simply jumping in a photograph says so many different things and Halsman spotted this in his work all those years ago. He was interested in photographers producing unusual pieces of work.

“From expression through to pose and the movement of the product. The jumping shots we have created bring a heartbeat to the clothes and a character to the models.”

In 1959 Halsman released a tongue-in-cheek book, Philippe Halsman’s Jump Book showing more than 170 images of celebrities caught in mid-air which included the Duke and Duchess, as well Marilyn Monroe, former US President Richard Nixon and Liberace.

Halsman also famously photographed the black and white portrait shot of his close friend Albert Einstein and worked again with Dali to produce images of his portrait In Voluptas Mors (1951), which saw Dali pose against a skull made from real-life naked models. He also worked for some time for Life magazine, shooting countless covers for them.

The latest Thomas Pink A/W13 range will be in stores from August. For further information please visit www.thomaspink.com