THOMAS PINK CELEBRATES THE GREAT GAME WITH THE LAUNCH OF THE RUGBY EDIT AND UNVEILS THE THIRD INSTALMENT OF ITS ‘WHICH SHIRT ARE YOU?’ CAMPAIGN – ‘ATHLETIC BY BEN KAY’
Date Posted: 01 October
Posted By: Thomas Pink | No Comments
We’ve just launched a covetable 48 piece Rugby Edit, in-store and online. Comprising luxe cashmere and cotton rugby jerseys, sporty polos, rugby stripe socks and rugger-inspired accessories – including cufflinks, pocket squares and ties – the Rugby Edit boasts a patriotic colour palette of red, white and blue.
In addition, the edit also features our unique and hugely popular Athletic Fit shirt – a slim fit style in stretch cotton specifically designed to accommodate the combination of muscular shoulders and narrow waist – available in two new colour ways and checks. Prices range from £16 for the rugger socks, to £225 for the cashmere rugby jersey.
To mark the launch, we’ve enlisted the help of former England Rugby World Cup winner, turned pundit, Ben Kay, to feature in a film entitled, ‘Athletic by Ben Kay’. The film, part of the brand’s ‘Which Shirt Are You?’ campaign, sees Kay sporting the Athletic Fit shirt, in addition to other pieces from the Rugby Edit, and describing the intense physical and mental hardship a player experiences in the build up to a pivotal game. The rugby hero also unveils his style guide for on and off the pitch…